Pepsi has sent to twenty-five lucky "digital and social media influencers" three separately-shipped packages unveiling the new identity and packaging, flaunting the old Pepsi logos as if this new work was honoring what came before it. The package also included a DVD with a little motion piece that you can watch here.
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While a fresh look is always interesting it remains to be seen how this logo reboot will be accepted by the masses.
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